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THE MOST BASIC PRINCIPLES OF MARKETING ETHICS ARE CODE

As business leaders lay out strategies for sustained performance in the coming years, tackling systemic social issues and contributing to economic development is a top priority. From raising global awareness of family-friendly business continuity measures which can be taken in crisis to promoting UNICEF’s Child Rights and Business Principles at level, the ICC-UNICEF partnership mobilises both businesses and governments to recognize the role that responsible, whole-of-society approaches can play in shaping a more equitable future for employees, their children and their families.Īs a long-time advocate for self-regulation, ICC was also the first business organisation to issue anti-corruption rules in 1977. Together with UNICEF, the United Nations which provides humanitarian aid to children, ICC guides businesses on their uptake of child-friendly business practices. Driving adoption of family friendly policies.

THE MOST BASIC PRINCIPLES OF MARKETING ETHICS ARE CODE

The Code is accompanied by an online Ethical and Marketing online course which is tailored to educate on the practical application of the fundamental ICC Marketing Code principles and aims to develop the skills needed to conceptualise, design and deliver ethical marketing communications. It is updated regularly to ensure it remains fit for purpose, including the use of today’s rapidly changing technology, tools and techniques to market products and services. As a recognised global reference point and harmonising instrument for international best practice and advertising self-regulation, the code is the most authoritative international advertising standard and foundation for industry coherence. The ICC Marketing Code provides an international standard for advertising and marketing communications practice, setting ethical standards and best practice guidance for businesses. ICC has been the major rule-setter in international advertising self-regulation since 1937, when the ICC issued its first Marketing Code.

Building capacity for ethical marketing practices.

In doing so, the Hub also assists national and multinational businesses in achieving their scope three emissions reductions goals by enabling them to support reducing carbon emissions within their supply chains. The Hub – which was recently endorsed by the UK government – is a one-stop-shop for SMEs to access tools, resources and incentives to reduce their environmental impact in order to gain competitive advantage. With the UN Framework Convention on Climate Change’s Race to Zero Campaign and a number of other private sector partners, ICC has also created the SME Climate Hub. In this context, ICC – together with GIST – developed SME360x, a tool which allows SMEs to measure and track their carbon emissions. At the same time, the initiative also drew attention to the need for more practical tools and guidance to enable businesses with fewer resources, in particular SMEs, to align their operations with the Paris Agreement. In 2019, a grassroots mobilisation of local business leaders, through the Chambers Climate Coalition signalled a tipping point wherein the business community recognised the need for ambitious climate action.

Enabling, incentivising and rewarding SME sustainability.

To mark the launch of a new study on ethical and responsible business – compiled by Principia Advisory in partnership with ICC, Clifford Chance, INvolve, GlobeScan and the Institute of Business Ethics – we’re highlighting 6 ways in which ICC is committed to ensuring ethics become the bedrock of business strategies in every sector.

From setting the gold standard for international advertising self-regulation since 1937 to enabling businesses to integrate ethics and compliance considerations into their operations, ICC plays a leading role in enabling high standards of corporate governance based on ethical business practices.